GROWTH IN LATIN AMERICA

How can we start working with you?

Very easily: we schedule a call, assess your current situation, objectives, and next steps—no commitment required. From there, we create a modular proposal.

What results have you achieved with clients like us?

We’ve helped institutions triple their leads in the first year, increase revenue by up to 30% in two years, launch new educational brands from scratch, and successfully open operations in key markets like Mexico, Colombia, and Peru. We can share relevant case studies during a call.

Can you help us set up local or regional sales teams?

Yes. We can assist in recruiting, training, and coordinating sales teams in key countries, either with your own personnel or through strategic partners. We also work with commercial representation or outsourcing models, if preferred.

What is the average timeframe to see results?

Depending on the type of project, results are typically seen within 3 to 6 months. For expansions starting from scratch, the full process may take 6 to 12 months, also depending on the starting month.

What are the best times of the year to launch campaigns in Latin America?

Timing varies by country, but there are generally two main enrollment periods: January to March (start of academic year) and July to September (second intake or modular cycles). We develop a plan adapted to the local calendar.

Which marketing channels work best in Latin America?

Educational marketing in Latin America has its nuances. We run multichannel campaigns combining social media (Instagram, TikTok, LinkedIn), search engines, email marketing, and strategic partnerships, always tailored to each country and budget.

Can you help us establish agreements with local universities or centers?

Yes. We manage institutional partnerships, from dual-degree agreements to academic and commercial collaboration agreements. These are key to building trust in new markets.

How do you measure the success of a project or campaign?

We define clear KPIs from the beginning: lead volume and quality, cost per acquisition, brand positioning growth, conversions, etc. We deliver regular reports with analysis and recommendations.

What platforms or tools do you use to execute campaigns and projects?

We use leading tools in the sector: Meta Ads, Google Ads, Monday. We also have experience with systems like ZOHO, Salesforce, SendPulse, Kommo, among others. We can also adapt to your internal platforms if you already have a defined infrastructure.

Do you provide training for our internal teams?

Yes. We train marketing, sales, and academic teams on Latin American student behavior, recruitment processes, lead tracking, and other key areas.

What cultural barriers should we consider when expanding to Latin America?

Each country has important cultural nuances—from communication styles to student expectations and decision-making processes. We share this knowledge to help your brand adapt and set realistic expectations.

What are the main differences between European and Latin American students?

There are differences in search habits, decision criteria, timelines, academic expectations, and payment capacity. We develop clear target profiles so your value proposition resonates in each country.

What regulations must we comply with to offer programs in Latin America?

Each country has its own education laws. We help identify the key regulatory requirements and, if necessary, connect you with legal advisors or specialized local partners.

Is it necessary to open a physical location in Latin America to operate?

Not necessarily. Many of our clients start with a 100% digital strategy. We help assess the best market entry model based on your operational capacity and objectives.

What if the selected country doesn’t yield good results? Can you pivot the strategy?

Of course. We work with an agile and measurable approach. If data shows low traction in a particular country, we propose alternatives and adjust the strategy to redirect investment toward more profitable markets.

How do you coordinate schedules with European institutions?

We adapt to European time zones for strategic meetings. Our distributed teams allow for flexible coverage and smooth communication.

How quickly can you start collaborating with our institution?

We can start within a few days. After an initial meeting, we send a detailed proposal. Once approved, we begin onboarding, align goals, and launch the plan.

What is the onboarding process like once we decide to move forward?

We schedule kickoff meetings, align teams, define KPIs, and set up the operational infrastructure (communication, tools, calendar). The process takes around 1 to 2 weeks.

Can you maintain communication with both our European and Latin American teams?

Yes. Our team is experienced in working with European institutions. We coordinate with both central and regional offices to ensure continuous strategic and operational alignment.