Marketing measurement and analytics

What doesn’t get measured, can’t be improved

At CISD, we understand that marketing measurement and analytics are top priorities for leadership teams. Dashboards, conversion funnels, reports and data visualizations often multiply without clearly revealing their true impact. But beyond the volume of data, the real question is: Are they actually helping us make better decisions?

It’s not how much data you have, but what you do with it

Power BI reports, Looker Studio dashboards, Excel spreadsheets or even PowerPoint presentations only make sense when they’re based on well-organized, reliable, and actionable data. Everything starts with data quality:

• Is it stored correctly?

• Does it have properties that make it measurable and comparable?

• Can it be updated automatically?

If these conditions are in place, we’re in a good position to move forward. If not, it’s essential to pause and ensure we have:

Measurement and analytics can involve different departments depending on the institution’s complexity. Some have a dedicated analytics team; in others, it’s managed by IT or marketing. In any case, the process is quite similar, and what matters most is having a clear dynamic to ensure that data analytics adds real value to operations.

Analytics is not a luxury, it’s the foundation for decision-making, It helps answer key questions such as:

• What are the most effective strategies to increase enrollment?
• How can I attract more students?
• How can I capture new leads?

Analytics is the starting point for answering these with clarity, evidence, and action. At CISD, we can help you build a data system that transforms information into strategic decisions. 

What We Can Do

At CISD, we take measurement and analytics very seriously — they are our primary source for decision-making. That’s why we’ve developed this service, which allows us to: