The right profile, at the right time, with the right resources.
The Fractional Marketing model allows educational institutions to outsource the leadership of their marketing department to a senior CMO with extensive experience, strategic vision, and deep sector knowledge. This is not a one-off consultancy, but the incorporation of a high-level executive who becomes part of the institution’s structure, taking full responsibility for the department and aligning strategy, execution, team, and budget to deliver tangible results.
This model enables institutions to access expert leadership without assuming the costs or rigidity of a full-time hire. The fractional CMO works in a practical, hands-on manner, leading the internal team, streamlining processes, and ensuring that all actions are aligned with the institution’s strategic goals.
Cost Optimization
This model allows for a clearly defined scope, with objectives, projects, and timelines set from the outset. It significantly reduces costs compared to a traditional in-house structure with full-time staff, multiple tasks, and unclear roles.
Maximum Efficiency
The fractional CMO operates with clear objectives, manages resources and processes, and maximizes the return on every action. Their leadership is measurable, accountable, and focused on achieving concrete results.
Speed and Reliability
Time works in favor of the institution. A fractional CMO knows exactly what resources are needed, how to obtain and how to align them with strategic goals. There is no learning curve or complex onboarding process, just immediate and effective action.
Measurable Results
Every initiative is designed with well-defined metrics from the outset.
Ongoing tracking and analysis enable strategic adjustments, impact reporting, and full traceability of KPIs and achieved goals.
Flexibility and Scalability
This model adjusts to the pace of the education sector—peak enrollment periods, institutional events, launches, or seasonal slowdowns. Management can be scaled or adapted as needed, without sacrificing strategic coherence.
Adaptabilidad Continua
The CMO brings market insight, technological updates, and strategic flexibility. This model ensures the institution evolves alongside its environment, adapting its direction without losing focus or halting operations.
Strategic Focus
Marketing leadership is aligned with institutional priorities, ensuring strategies are focused, implemented more efficiently, and deliver greater impact. It’s not just about execution, but about making clear, purposeful decisions.
Absorción del modelo
One of the greatest strengths of the Fractional Marketing model is its transferability. When the institution is ready, it can internalize the management with its own team, retaining methodology and applied knowledge needed to ensure continuity.
SCOPE
At CISD, we understand that clear, dynamic, and committed leadership is essential to align teams and move forward with purpose. That’s why, through the Fractional Marketing model, we offer a service that can:
- ITake on, strengthen, or transform the leadership of the marketing department
- IAnalyze and redesign current processes to enhance efficiency and strategic alignment.
- IDefine a medium and long term action plan aligned with institutional goals.
- IEvaluate available resources (human, technological, and financial) to establish priorities and key projects.
- IDesign a scalable, viable marketing model tailored to the institution’s reality.
