¡The best strategy is the one that aligns all resources toward the same goal!
A strategy cannot be limited to creative ideas or abstract concepts. It requires a comprehensive vision: mission, goals, positioning, historical performance, internal capabilities, and available resources.
At CISD, we have extensive experience in designing actionable strategies for educational institutions, strategies focused on tangible outcomes and built on a deep diagnostic analysis of the institution and the market it operates in. Our approach combines institutional analysis, insight into the competitive landscape, and operational experience to define viable, measurable, and impactful plans.
The action plan
Defining the actions, channels, responsibilities, and timelines needed to reach the target audience outlines the path to follow.
Resources
Both human, technological, and financial resources must be clearly defined and allocated with the highest precision to ensure the execution of the plan and the achievement of its objectives.
Implementation
Whether carried out internally or with the support of agencies or partners, it will be the key to the project's success.
Measurement and Analytics
What we cannot measure, we cannot improve — this is one of the core principles we apply to all our processes, regardless of their scale.
Adjustments and Improvements
Optimizations are a key part of improvement processes. We work with the PDCA methodology, which allows us to continuously enhance every stage of project development.
The Diagnosis
A situational analysis focused on identifying the team, tools, resources, market, and data that enable informed decision-making.
Objectives
Defined based on the institution's needs and the results of the diagnostic.
Audience (Buyer Person)
Defining who we are going to target is essential for outlining the plan to follow.
We understand every step of the strategic development process. At CISD, we identify an organization’s internal capabilities and team competencies to determine what is realistically achievable.
One of our core values is transparency. That’s why we openly share findings, assess the institution’s true capabilities, and offer concrete options to address its needs effectively.
Over the years, we’ve built solid relationships with partners and collaborators who are experts in their fields and whom we trust to execute the projects we engage in.
SCOPE
At CISD, using an AGILE methodology and SMART objectives, we conduct an in-depth diagnostic that, based on institutional requirements, allows us to develop strategies that are viable and ready to implement:
- ICreativity and concept development (brand)
- IMedia mix (identification, selection, and execution proposals)
- IPerformance (account evolution)
- ITechnological integrations (CRM, automation, email marketing, AI)
- IContent marketing (SEO)
- IAdvanced online and offline SEO
- IWeb optimization
- IIntegration of offline actions into online measurement (experiential)
- IProgress in measurement and analytics
